Weekends are all about downtime. After a week full of work to meet deadlines, everybody needs some breather to relax and recuperate. From watching a favourite web series to planning a vacation, weekends are designated as family and me time. Nitin Jain, Co-founder and Director at Jewell Paints, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

Jewell Paints has launched FreshAir, India’s first Zero-VOC paint, setting a new standard in eco-friendly products. Made from natural ingredients and free from harmful volatile organic compounds, FreshAir ensures a healthier environment for homes, making it safe for children, pets, and the planet.

Jewell Paints has launched FreshAir, India’s first Zero-VOC paint, redefining sustainability in the paints industry. Crafted from natural ingredients, FreshAir is free from harmful volatile organic compounds (VOCs), making it safe for homes, children, and pets. With a 15-year warranty, it combines eco-friendliness with durability, catering to the growing demand for healthier, eco-conscious products. The innovative Twist & Pour packaging ensures a mess-free experience, and its smaller 2.5-liter size aligns with modern Indian homes.

Jewell Paints has introduced FreshAir, India’s first Zero-VOC paint, setting a new standard in the paints industry. Crafted from natural ingredients, FreshAir eliminates harmful volatile organic compounds (VOCs) found in traditional paints, ensuring a safer environment for homes, children, and pets. With its innovative Twist & Pour packaging and less than 5 grams of VOCs per liter, FreshAir outperforms industry-standard low-VOC paints.

From its inception in 2008 by friends Nitin Jain and Kashish Kharakia, Ozell Cooner has carved a unique niche in the Indian paint industry by focusing on customer-centric solutions. Initially importing premium decorative paints, the brand transformed its approach after three years of market research, leading to the launch of its “Jewell” line in 2014. Unlike competitors fixated on financial strength, Ozell prioritized understanding consumer pain points, resulting in innovative products with fragrance, anti-bacterial properties, and exceptional scrub ability.

India’s paints and coatings industry is witnessing rapid growth, driven by urbanization, governmental initiatives, and rising disposable incomes. Jewell, a brand under Ozell Cooner, has positioned itself as a key player in this sector with its focus on innovation and customer-centric solutions. Offering a wide range of eco-friendly, high-performance products, the brand is revolutionizing the market with cutting-edge technologies such as digital color visualizers and augmented reality apps. With a strong distribution network, commitment to sustainability, and a vision for expanding its luxury paint segment.