New Delhi, 14th October 2024 – In an exciting development for the Indian paints industry, Jewell Paints, a brand synonymous with innovation and eco-consciousness, has launched FreshAir, the first Zero-VOC (Volatile Organic Compounds) paint in the country. With the rise of environmental awareness among consumers and increasing concerns about indoor air quality, Jewell Paints has taken a bold step forward, cementing its reputation as a leader in sustainability and cutting-edge technology.
FreshAir is a groundbreaking product that aligns perfectly with the growing demand for eco-friendly solutions, particularly among younger consumers. Today, over 60% of Gen Z consumers are willing to invest more in products that are not only sustainable but also safe for their homes and the environment. FreshAir is Jewell’s answer to this new wave of conscious buyers, delivering a premium, zero-VOC paint that is free from harmful chemicals, while also offering superior durability, aesthetic appeal, and health benefits.
