Right from the beginning I have been fascinated by companies who create a niche in a segment and make their mark in them. Creating a niche market and projecting yourself as the go-to brand in specify segment not only establishes your credibility over others but also results in a more focused business from your unique value proposition. This helps the brand in creating a strong Bond or “Heart Space”. Not an easy task but those who achieve this are worth a mention in case studies.
The proud moment in such case studies is when such brand is from your own country!!
One such brand that has left a mark on me is “Ozell Cooner Limited” Started by two young friends, Nitin Jain & Kashish Kharakia in year 2008. Journey started with imports of paints and distributing premium decorative, designer and wood coatings from America, France, and Italy, respectively, but as said by Steve Jobs – ” Have the courage to follow your heart and intuition”, so did both of them. After spending first three years in understand the market , they quickly decided to travel across various parts of India to understand the different desire of the customers, their application methods and problems being faced with the products they were using then. Lesson Learnt – Hunger is the biggest driver, people who are Hungary for growth will always find a way and people who are not Hungary will always find an excuse. In 2014, after understanding the exact gaps and requirements of the market, Ozell Cooner Limited launched its products under “Jewell” brand umbrella.
