A LITTLE CHECK. A FRESH PERSPECTIVE.

Sab check
karte ho.
Paint kyun nahi?

Fresh vegetables. Milk expiry. Food labels.
You check so much for your home.
Let's put paint on that list.

Take the paint check ↓Meet Fresh Air ↗

THINK BEYOND THE SHADE.
ASK ABOUT ZERO VOC.

Fresh Air zero VOC interior emulsion in its distinctive red pack

Freshness? Checked.

Paint? Let's check.

ZERO
VOCFRESH AIR
BY JEWELL

A FRESH TAKE ON YOUR EVERYDAY SPACE.

FRESHNESS ✓EXPIRY ✓INGREDIENTS ✓YOUR PAINT ?

01 / SOUND FAMILIAR?

You're a pro at checking.
Except for one thing.

You know the drill. Tap your everyday checks.
Then give the last one a little attention.

3/4

One more check. A whole new perspective.

Your walls deserve a place on your checklist, too.

Here's what to look for ↗

02 / THE CHECK WE'RE TALKING ABOUT

Same you.
One smarter question.

Next time someone asks, “Kaunsa color?”
Ask one more thing: “VOC content kya hai?”

Fresh Air campaign: checking vegetable freshness, milk expiry and food labels — but what about paint?

THE FRESH AIR PAINT CHECKA familiar habit. A fresh place to use it.#PaintBhiCheckKaro

03 / MEET THE HERO OF THIS CHECKLIST

Fresh Air.
Good looks.
Good questions answered.

Jewell's ultra-luxury interior emulsion. A Pearl Glo finish, everyday cleanability and a zero VOC claim in its product sheet. Now that's a label worth reading.

Explore Fresh Air ↗

For properly prepared interior walls.

0CHECK THE VOC CONTENT

Zero VOC.

Fresh Air's product sheet states zero volatile organic compounds. A paint fact to ask about, not overlook.

CHECK THE EVERYDAY CARE

Life happens.
Walls get lived in.

A washable and scrubbable finish helps make everyday wall care more manageable.

CHECK THE FINISH

Hello,
Pearl Glo.

A soft, medium-sheen look that gives your interior walls their own little glow-up.

CHECK THE INGREDIENTS

Nature-inspired.
Thoughtfully formulated.

Active Bamboo Charcoal and Tea Tree Oil are featured in Fresh Air's product information.

Product-sheet statements are not guarantees of air purification or health outcomes. Follow surface preparation and application instructions, and maintain appropriate ventilation.

04 / 20 SECONDS. ONE USEFUL CHECK.

Paint ka label
bhi padho.

There's more to a paint choice than a beautiful shade. Pick a question to get behind the label.

01 / THE PAINT CHECK

Three letters.
A question worth asking.

VOC stands for volatile organic compounds. Ask about the VOC content when choosing interior paint. Fresh Air's product sheet states zero VOC.

05 / THE SPACES YOU CHECK IT FOR

For the everyday.
And the beautifully ordinary.

The morning chai. The quiet corner. The sofa everyone loves.
Give your interior walls a little thought, too.

Warm, sunlit living room with softly glowing peach walls — THE LIVING ROOMWhere life gets together.

Fresh Air interior bedroom inspiration — THE QUIET CORNERYour little everyday escape.

Fresh Air interior wall finish inspiration — YOUR KIND OF SPACEA finish that feels like home.

Room images are design inspiration, not separate performance certifications.

YOU CHECK THE LITTLE THINGS. NOW CHECK YOUR PAINT.

Next paint?
Fresh Air check karo.

Ask about the finish, the shades and what goes into your paint.
The Jewell team can help with your next interior project.