The brand also introduced industry first innovative Twist and Pour packaging
New Delhi, October 14, 2024: Jewell Paints, a trailblazer in the paints industry has launched FreshAir, a Zero-VOC paint. As a company known for its innovation and commitment to sustainability, Jewell’s FreshAir is crafted from natural ingredients, ensuring it is safe for children, pets, and the environment. Currently the prominent paint companies are offering only low-VOC paints. Jewell Paints is the First in the category to offer a Zero-VOC paint in innovative Twist & Pour packaging. Unlike other paints, FreshAir eliminates the harmful volatile organic compounds (VOCs) that contribute to poor indoor air quality, making homes healthier and fresher.
With 60% of Gen Z consumers prioritizing sustainability and willing to pay more for eco-friendly products, Jewell Paints’ Zero-VOC paint caters directly to a new generation of conscious buyers as well. Families with young children and pets, as well as environmentally conscious couples, will find this to be a perfect fit for their homes.
Jewell Paints goes beyond offering the industry-standard low-VOC paints, taking the next bold step by ensuring that FreshAir contains less than 5 grams of VOCs per liter, while low-VOC paints typically allow up to 50 grams per liter.