Paint Your Niche – Marketing For Niche Products
From its inception in 2008 by friends Nitin Jain and Kashish Kharakia, Ozell Cooner has carved a unique niche in the Indian paint industry by focusing on customer-centric solutions. Initially importing premium decorative paints, the brand transformed its approach after three years of market research, leading to the launch of its “Jewell” line in 2014. Unlike competitors fixated on financial strength, Ozell prioritized understanding consumer pain points, resulting in innovative products with fragrance, anti-bacterial properties, and exceptional scrub ability.