COLOR THEORY

QUICK REFERENCE SHEET FOR DESIGNERS

Navigating the World of Color
with the Theory Wheel!

In the visual arts, color theory is the body of practical guidance for color mixing and the visual effects of a specific color combination. Color terminology based on the color wheel and its geometry separates colors into primary color, secondary color, and tertiary color.

ADDITIVE

CREATED WITH LIGT; START WITHBLACK. ADD COLOR, RGB

SUBTRATIVE

CREATED WITH INK; START WITH WHITE, ADD COLOR, CMYK

COLOR TYPES

PRIMARY

SECONDARY

TERTIARY

COMPLEMENTARY

ANALOGOUS

COLOR RELATIONSHIPS

Monochromatic

Complementary

Split Complementary

Double Complementary

Analogous

Traid

MEANINGS

RED: Intense, Fire & Blood, Energy, War, Bander, Love, Passionate, Strong.

BLUE: Sky, Sea, Depth, Stability, Trust, Masculine, Tranquil.

VIOLET: Royalty, Power, Nobility, Wealth, Ambition, Dignified, Mysterious.

YELLOW: Sunshine, Joy, Cheerfulness, Intellect, Energy, Attention-getter.

GREEN: Nature, Growth, Fertility, Freshness, Healing, Safety, Money

ORANGE: Warm, Stimulating, Enthusiasm, Happiness, Success, Creative, Autumn.

TERMS

CHROMA: How pure a hue is in relation to gray

SATURATION: The degree of purity of a hue

INTENSITY: The brigtness or dullness of a hue

LUMINANCE: A measure of the amount of light reflected from a hue 

SHADE: A hue produced by the addition of black

TINT: A hue produced by the additino of white