India’s design community is experiencing unprecedented growth. With the interior design market projected to reach USD 50.28 billion by 2030 at a remarkable 11.73% CAGR, architects and interior designers wield considerable influence over material specifications—particularly in the ultra-luxury residential segment where paint choices define aesthetic vision and project longevity. This authoritative handbook positions Jewell Paints as the preferred collaborative partner for India’s most discerning design professionals, offering technical excellence, aesthetic innovation, and partnership programmes tailored to professional workflows.
Technical Excellence: The Attitude Ultra-Luxury Range Attitude Dazzle Glo: Radiant Sophistication Jewell’s Attitude Dazzle Glo represents our most advanced interior formulation—engineered specifically for high-end residential and commercial project demanding uncompromising
performance.
Technical Specifications:
- Formulation: 100% Acrylic Latex Emulsion with Gloss Lock Formula
- Coverage: 300-340 sq.ft./liter (exceptional efficiency reducing material costs)
- Warranty: 12-year comprehensive coverage
- Finish: Radiant appearance with superior gloss retention
- VOC Level: Low VOC, Low Odor formulation
- Drying Time: Surface dry 60 minutes; hard dry 14 days
- Application: Brush, roller, spray
Performance Advantages: - Brighter Colour Technology ensures vibrant, lasting hues critical for design impact
- Ultra Washable & Scrubbable properties ideal for high-traffic luxury residences
- Outstanding Hiding Power minimises coats required, accelerating project timelines
- Anti-Bacterial & Anti-Fungal Protection powered by Activated Carbon Technology
Recommended Applications: Grand lobbies, formal living rooms, high-traffic corridors, luxury hotel
interiors, statement walls requiring radiant finish.
Attitude Pearl Glo: Refined Elegance
For projects requiring sophisticated pearl elegance with excellent durability, Attitude Pearl Glo delivers premium performance across moderate
-traffic applications.
Technical Specifications:
- Formulation: 100% Acrylic Latex Emulsion
- Coverage: 300-340 sq.ft./liter
- Warranty: 12-year comprehensive coverage
- Finish: Pearl appearance with exceptional stain resistance
- Features: Superior scrub properties, Gloss Lock Formula, Brighter Colour Technology
Recommended Applications: Master bedrooms, guest suites, boutique office spaces, high-end retail
interiors, dining rooms, moderate-traffic commercial areas.
Attitude Matte: Contemporary Sophistication
Attitude Matte represents the pinnacle of contemporary luxury—a low-VOC, 100% acrylic latex formulation specifically engineered for high -end custom residential projects, upscale commercial spaces, schools, hospitals, and areas where refined aesthetics meet demanding performance standards.
Technical Specifications:
- Formulation: Low-VOC, 100% Acrylic Latex
- Coverage: 300-340 sq.ft./liter
- Warranty: 12-year comprehensive coverage
- Finish: Sophisticated matte with low reflective appearance
- Special Properties: Superior protection against stains, scuffs, burnish, colour rub-off Performance Advantages:
- Conceals Surface Imperfections better than other finishes—critical for older construction or challenging substrates
- Better Touch-Up Properties enable spot repairs without full wall repainting
- Adds Richness to Interiors through depth of colour and texture
- Easier Application than traditional matte finishes with superior leveling
Recommended Applications: Contemporary luxury residences, minimalist interiors, art galleries, museums, upscale hospitality projects, residential libraries, home theaters, feature walls, statement ceilings.
Strategic Specification Guidance
High-Traffic Areas: Durability Meets Design
For lobbies, corridors, children’s spaces, and commercial environments, specify Attitude Dazzle Glo. Its ultra-washable properties combined with 12-year warranty ensure surfaces maintain pristine appearance despite constant use. The Gloss Lock Formula prevents sheen degradation common in high-traffic applications. Feature Walls: Maximum Design Impact Feature walls demand exceptional colour depth and finish consistency. Attitude Matte delivers both while concealing substrate imperfections that often plague accent installations. The low-reflective
finish creates dramatic visual impact without glare, particularly effective in residences with abundant natural lighting.
Statement Ceilings: Architectural Expression
Ceiling specifications traditionally compromise between hiding imperfections and achieving desired finish. Attitude Matte’s superior coverage and opacity address both requirements. Better touch-up properties enable repairs during construction without full repainting—critical for complex ceiling installations.
Real-World Excellence: Jewell in Prestigious Projects
Jewell Paints adorns some of India’s most prestigious properties, demonstrating our capability to deliver exceptional results across diverse project types.
Educational Excellence:
- Gurukul School, Ghaziabad
- St. Paul School, Dungarpur
- Step by Step School, Udaipur
These installations showcase Jewell’s suitability for large-scale institutional projects requiring durable, low-VOC formulations safe for children while maintaining aesthetic sophistication. Commercial & Residential Success:
Our extensive portfolio includes luxury residential complexes, boutique commercial spaces, and high-end hospitality projects where design professionals specified Jewell for technical performance, aesthetic excellence, and partnership support.
Partnership Programmes: Collaborative Success
Architect & Designer Support Services Jewell recognises that specification decisions demand comprehensive technical support. Our
partnership programmes provide:
Colour Consultation Tools: Access to advanced colour matching systems including our “Make My Colour” computerised dispensin technology enabling bespoke shade creation
Specification Sheets: Detailed technical data for inclusion in project documentation and tender specifications
Project Planning Guides: Timeline estimation, coverage calculations, application recommendations for
diverse substrates
Sample Provision: Physical samples in specified finishes and custom colours for client presentations
On-Site Technical Support: Expert guidance during critical application phases ensuring optimal results Marketing Collaboration
Our Top-Notch Rewards Program and Community Nurturing initiatives foster long-term relationships with architects, interior designers, dealers, contractors, and painters—creating a collaborative ecosystem supporting project success.
Resources Include:
- Colour Combination Coffee Table Books for client presentations
- Complete product portfolio showcasing our range from decorative paints to waterproofing solutions
- Strong marketing support for new product launches and project announcements
Manufacturing Excellence: ISO 9001:2015 Certification Jewell’s three state-of-the-art ISO 9001:2015 certified manufacturing units with 25,000 ton/year production capacity ensure consistent quality, reliable supply chains, and ability to support large -scale projects requiring substantial material volumes. Our 19 depots spanning 1,000+ cities across 22 states/UTs backed by 1,500+ dealer network guarantee material availability nationwide—critical for multi-location projects and urgent
replenishment requirements.
Industry Recognition: Validated Excellence
Jewell’s technical superiority isn’t marketing hyperbole—it’s independently validated:
- Best Brand in Water-Based Emulsion for three consecutive years (2023, 2024, 2025)
- “BEST PERFORMING LATEX PAINT IN THE MARKET TODAY” by leading consumer testing organisations .This recognition provides specification confidence—particularly valuable when justifying premium
paint selections to budget-conscious clients.
The Professional Advantage: Why Specify Jewell
- Comprehensive Technical Support
Unlike brands prioritising consumer marketing over professional support, Jewell channels resources into technical- excellence and partnership services—providing architects and designers with responsive support throughout
- project lifecycles.
- excellence and partnership services—providing architects and designers with responsive support throughout
- Value Engineering
300-340 sq.ft./liter coverage combined with 12-15 year warranties delivers superior lifecycle value. Fewer coats reduce labor costs; extended warranties minimise client maintenance expenses—strengthening your value proposition. - Sustainability Credentials
Specifying low-VOC formulations with zero-emission options (Fresh Air Zero VOC) supports green building- certifications and client wellness priorities—increasingly important in India’s luxury residential
market.
- certifications and client wellness priorities—increasingly important in India’s luxury residential
- Innovation Leadership
Jewell’s commitment to innovation—including India’s first Twist and Pour packaging, first Zero VOC paint with patent -filed technology, and comprehensive sheen availability across price ranges—demonstrates forward-thinking aligned with design community values.
Market Alignment: Meeting Industry Growth
India’s home interiors market growth to USD 24.5 billion by 2030—fuelled by rising disposable incomes, urbanisation and preference for comprehensive Full Home Design solutions—creates unprecedented opportunities for design professionals.
Over 80% of homeowners now prefer end-to-end services over piecemeal approaches, positioning architect and designers as critical project orchestrators. Paint specifications directly influence project success, client satisfaction, and professional reputation. Jewell’s ultra-luxury range addresses this evolution: technical specifications supporting complex design visions, partnership programmes facilitating professional workflows, and brand positioning aligned with premium market expectations.
Conclusion: Collaborative Excellence
Specifying ultra-luxury paints extends beyond selecting finishes—it’s about partnering with manufacturers who understand professional requirements, deliver consistent quality, and support project success through responsive technical services. Jewell Paints invites India’s architecture and design community to experience our Attitude ultra-luxury range, explore partnership opportunities, and discover how collaborative excellence elevates
residential and commercial projects.
For specification sheets, sample requests, or partnership inquiries, connect with Jewell’s dedicated professional services team. Together, we’re defining the future of India’s ultra-luxury interiors—one exceptional project at a time.